Decoding the tshOtsh® Logo

If our vocation is to be  Kitewear brand, we keep in mind that we are at first Boardriders, constantly in search of adrenaline and contact with the elements, whether we are in town in the mountains, a lake, or at sea.

Therefore we wanted our logo, to be a tribute to the 9 major Boardsports of our time and the symbol of the emergence of a new generation of riders, kiteboarders.

The Boardsports are showcased in historical order of appearance in an "S" form and symbolized by identical dots grouped in square formation. Kiteboarding comes as last at the top right shifted position, to highlight the innovative aspect and the incredible 3D possibilities it offers !