The origin of tshOtsh ®
The name tshOtsh® sounded rapidly as obvious to us. Indeed, on our Kite bars we have this small connecting piece called the donkey dick. In France we call it the "tchoutch". It sounds different however the purpose is the same, connect the rider to his Kite as tshOtsh® connects us to our passion !
To make the technical term tchoutch more, original and memorable, we decided to keep only one vowel "O" and create symmetry with "tsh" on each side.
Decoding the Logo B.O.B "Brotherhood Of Boardriders"
If the DNA for tshOtsh come from kiteboarding, we keep in mind that we are at first Boardriders, constantly in search of adrenaline and contact with the elements, whether we are in town in the mountains, on a lake, or at sea.
Therefore we wanted our logo, to be a tribute to the 9 major Boardsports of our time and the symbol of the emergence of new generations of riders.
The Boardsports are showcased in historical order of appearance in an "S" form and symbolized by identical dots grouped in square formation. kiteboarding comes as last at the top right shifted position, to highlight the innovative aspect and the amazing 3D possibilities it offers !
People from all over the world protest naked because they can't find boardshorts with pockets and zipped flies to be comfy and stylish beyond the beaches...
Soul boardrider Fred Diaw, registers the brand tshOtsh® and designs the very first Hybrid Boardshorts and waterproof belts in France (29).
THE ERA OF HYBRID BOARDSHORTS
GOING REAL !
tshOtsh® Hybrid boardshorts with belts become popular among kiteboarders in France and the company is officially founded in the 1st April 2008.
tshOtsh boadrshorts are now available
15 outlets all around France and on Internet :)
SPREADING THE WORD
9 X Kiteboarding World Champion Kristin Boese
loves her new stretchy tshOtsh Boardies !
The boardshorts become 4 way stretch and the
first women boardies are introduced
tshOtsh® introduces the new B.O.B. logo "brotherhood of boardriders" and hits 18 new countries.
HELLO WORLD !
tshOtsh opens the online store shop-tshotsh.com with all the latest fashion, Limited editions and hot deals, shipped worldwide !
E-SHOPPING TIME !
LET'S GO BIGGER !
tshOtsh Headquarters move in new 300m2 offices in Quimperle, France
(only 10 min away from an awesome spot :)